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No-code: the dream will never come true

Andrew Kass

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You probably heard about the huge market of recent years: no-code (or low code). As any digital nomad I love everything new, and with no-code I have a deep personal story. The main idea of low –code is to give regular folks a magic wand: to create apps and websites, SaaS platforms and startups without knowing code. So anyone can build their own Uber and get a digital freedom.

But the deeper I plunge into the topic, the more disappointed I get.

While investing substantial time (months) to learn and use many aspects of no-code automation, I believe the better investment would be to learn some modern programming language instead.

What you should know before you start:

1) Complexity. The no-code topic is very complicated, and it gets more difficult with newer arrivals. The platforms use their own logic in making things done, so you break your brain trying to learn things you never use somewhere else.

2) Backend. The people I met wanted to build SaaS platforms and I never had enough knowledge to build what they want. The reason is simple: modern SaaS is not only front-end, this is always a huge mix of deadly APIs, payment services and databases.

3) Full dedication required. If you want to work as freelancer on the topic or render no-code service, it should be your full time job. Besides, you have to know backend, work with databases and code JavaScript, HTML/CSS (at least).

4) Neuronetworks. Uber, Airbnb and everything good you know use neuroscience, this is why they are so cool and adaptive. The famous tech brands are not simple mobile apps or simple websites.

5) Standartization gap. No-code platforms offer standard simple solutions, but the tools companies want are not simple and require severe customization. Nowadays the problem is how to connect various no-code platforms together, in most cases you still use API or regular code to compensate lack of functionality.

6) No-code platforms are bad for SEO, search engines don’t like it;

It’s hard to give predictions, maybe the platforms are very early and raw, but the market is soaring and this is definitely a part of our tech agenda.

I have a simple Flowxo chatbot Doggy on my website. A funny thing, what impressed me is that for years it was used (and fully completed) only by people from Asia. I still doubt whether it is a good solution or bad, because of such specific result.

How do you use automation and no-code in your business?

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Andrew Kass

At GrowSpire Agency we work with startups and tech companies helping develop new products: https://growspire.agency